OMNIA is a conceptual electric vehicle (EV) brand developed as part of a Digital Marketing and Communication (DMAC) project at FLAME University. The project involved building a comprehensive Facebook ad campaign for a future-forward EV, combining innovative branding with deep market understanding. I focused on identifying target audiences, crafting precise messaging, and designing ad visuals that align with both futuristic aesthetics and consumer psychology.

Through this project, I applied strategic marketing frameworks to develop the brand’s positioning, tone of voice, and campaign narrative. Every element – from the ad copy to the call-to-action – was designed to resonate with a tech-savvy, environmentally conscious demographic. OMNIA reflects my ability to blend creativity with strategy, showcasing my strengths in digital advertising, visual storytelling, and consumer-centric design.