This design project challenged me to explore brand storytelling through visual narrative. I chose Nescafé and crafted a moodboard that captured its essence – warmth, energy, and everyday ritual. Building on this, I designed a three-screen visual story featuring an original character that I illustrated using Adobe Illustrator, Procreate, Photoshop, and AI-assisted tools. The character’s journey was crafted to reflect Nescafé’s brand values in a relatable, human-centered way.

From ideation to execution, this project combined brand interpretation with illustrative design, allowing me to experiment with different styles, color psychology, and emotional cues. It highlights my ability to translate brand identity into engaging, character-driven storytelling through digital art.