For this project, I developed a Customer Journey Map for Godrej, focusing on understanding consumer touchpoints across various stages of the buying process. By mapping customer interactions from awareness to post-purchase, I identified pain points, moments of delight, and opportunities for enhancing the overall customer experience. The analysis provided actionable insights into how Godrej could streamline its marketing strategies and create a more seamless and personalized experience for its consumers.

This project showcases my skills in user-centric design, consumer research, and strategic marketing, demonstrating how data-driven insights can drive business improvements and foster deeper customer connections.