For this project, I crafted a comprehensive creative brief for Mercedes-Benz, focusing on developing a marketing campaign that aligns with the brand’s luxury, performance, and innovation values. The brief outlined key objectives, target audience insights, messaging, and tone of voice to ensure a compelling and cohesive brand narrative. I also defined creative deliverables and channels to effectively communicate Mercedes’ premium offerings and build stronger emotional connections with consumers.

This project highlights my ability to translate brand ethos into a clear and actionable marketing strategy, combining creativity with strategic thinking for high-end consumer engagement.