For this project, I designed Aerie Adventures, a premium adventure travel brand inspired by the majestic eagle. Tasked with creating a brand from scratch, I developed the logo, brand name, and identity to reflect the freedom, strength, and grandeur associated with the eagle. The project also included visual identity development, including color schemes, typography, and design elements that align with the adventurous spirit. I went further by designing branded assets such as ID cards, bags, and other merchandise, ensuring a cohesive and premium feel across all touchpoints.

This project demonstrates my ability to create a brand’s essence from the ground up, integrating strategy, creativity, and design to build a distinctive identity for a niche market.