Artisan Hub was a creative marketing and product development project aimed at promoting hobby culture through a thoughtfully curated craft box. The idea was to design a versatile product that could engage diverse audiences—college students, homemakers, and the elderly—by encouraging them to explore artistic hobbies and hands-on creativity. We developed targeted marketing strategies for each demographic, using storytelling, community building, and platform-specific campaigns to build a relatable, inclusive brand.

This project demonstrates my ability to blend product design with audience-centric marketing, showing how thoughtful segmentation and creative outreach can turn a simple idea into a meaningful experience.